Nash It Up RIDESHARE Branding & MARKETING
Logo, brand identity, website, business cards, and brochures — built from nothing for a rideshare startup connecting small towns across West Tennessee to Nashville. Immediate bookings and inquiries from day one.
WHAT I BUILT
Logo · Brand Identity · Print · Website · Social · Paid Ads
INDUSTRY
Transportation Rideshare
STARTING POINT
Zero brand, new company, no identity, no digital presence
THE OPPORTUNITY
Ride with neighbors, not strangers.
Nash It Up was built on a real insight: people in small towns west of Nashville needed a reliable, trusted way to get to the city and back, and the big rideshare apps weren't the answer. Uber and Lyft mean a stranger. Nash It Up means a neighbor. A driver from your community who knows your town, your roads, and your name.
â—† Logo & mark
A distinctive mark built to work on everything from the website to the side of a vehicle to a business card left on a restaurant counter. Immediately recognizable, easy to reproduce across every format
â—† Color system
Bold and confident. Built to stand out in a small town and look right at home in Nashville. Every color decision made with print and digital use in mind from day one. We decided on the gold. black and light yellow for a luxury feel.
â—† Brand voice
Friendly, direct, and community-first. The tagline 'Ride with neighbors, not strangers' came out of the brand work. It's memorable and immediately explains why Nash It Up is different from other rideshares.
The business had the idea, the drivers, and the heart behind it. What it didn't have was a name people would remember, a brand they could trust, or any of the materials needed to get the word out, especially in small towns where physical presence and local credibility matter as much as a website.
The brand had to do two things at once: feel professional enough for airport runs and corporate rides and be fun enough for a bachelorette party or a night out on Broadway. That balance of reliable and energetic, community-rooted and Nashville-savvy drove every brand decision.
Business cards and brochures designed to work in the real world.
In small towns, word of mouth and physical presence still drive real results. A business card left at a diner, a brochure in a rack at a local hotel or hair salon, or a flyer on the community board. These aren't outdated marketing tactics. For Nash It Up's audience, they're often the first touchpoint.
Business cards and brochures for local establishments
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A fold-out brochure built for rack placement at hotels, bed and breakfasts, visitor centers, and local businesses. Covers the full service range of Nashville nights out, airport runs, concerts, sporting events, and weddings with enough detail to answer the most common questions before someone picks up the phone.
THE WEBSITE
The website had to work for two very different visitors: a local in Waverly, Tennessee, who just wants a safe ride to Nashville on Saturday night, and a tourist planning a weekend trip who needs airport pickup and a guided food tour. Both needed to land on the site and immediately understand what Nash It Up is, what it covers, and how to book.
✓
Service pages for every occasion
Twelve dedicated service pages: A Night in Nashville, Airport Transportation, Concerts & Theater, Sporting Events, Proms & Homecomings, Weddings & Bachelorettes, Casino Trips, Historic Tours, Food & Beverage Tours, Holiday Lights, Funeral Transportation, and Point-to-Point. Each written for the specific audience booking that type of ride.
✓
Location pages for every town served for keyword search
A dedicated page for each of the 12 small towns Nash It Up serves: Camden, Centerville, Columbia, Dickson, Hohenwald, Lexington, Linden, Lobelville, New Johnsonville, Parsons, Pineview, and Waverly. Each page builds local SEO presence and signals to residents that this service was built specifically for their community.
✓
SEO is built into every page from the start
Page titles, headings, and content were structured around the terms customers actually search for, not industry jargon.
✓
Quote request form with ride-specific fields
A custom booking form that captures everything needed to confirm a ride: date, pickup location, destination, service type, vehicle preference, and number of passengers. Airport rides have their own fields for flight times and luggage. Clients submit everything in one step, no back-and-forth.
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✓
Things to do in Nashville - built into the service pages
Each destination service page includes real Nashville content: Bridgestone Arena, Ascend Amphitheater, the Ryman, Grand Ole Opry, Nissan Stadium, historic Franklin, Printer's Alley ghost walks, brewery and distillery tours, and hot chicken spots. This serves the tourist audience actively searching for Nashville activities and positions Nash It Up as the local expert, not just the driver.
SOCIAL MEDIA
Social SET-UP, launched, and running
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Facebook and Instagram were built and launched with brand identity, a consistent voice, and an initial content strategy. Social platforms serve the Nashville-facing audience, tourists, event-goers, and people planning trips, while the website and print materials serve the local small-town audience.
When we launched the website, the Christmas holiday was approaching. We created a downloadable Christmas guide to give the viewers something valuable. This included events, holiday lights, family activities, pop-up bars, and a calendar for the month showing what was happening each day.
LOCAL MARKETING STRATEGY
Getting the word out in towns where everyone knows everyone
Brochure placement at local establishments
Hotels, bed and breakfasts, visitor centers, restaurants, salons, and any business that regularly interacts with locals and visitors.
Business card distribution through community touchpoints
Cards left with local businesses, community boards, churches, and anywhere people gather and talk. In small towns, a personal recommendation from a neighbor carries more weight than any paid ad.
Social media setup and launch
Facebook and Instagram were built and launched with brand identity, a consistent voice, and an initial content strategy. Social platforms serve the Nashville-facing audience, tourists, event-goers, and people planning trips.
In small towns, the goal isn't impressions. It's the presence. Being somewhere physical, on the counter at the diner, or on the rack at the hotel means Nash It Up is in the conversation before anyone picks up their phone.
THE RESULTS
A brand built from nothing. A business that exceeded every projection.
The impact of having a complete, cohesive brand presence with every touchpoint, consistent, and every channel active. The brand showed up in the numbers in year one:
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Immediate booking inquiries at launch. The website and social media generated ride requests before any paid advertising was activated.
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A complete brand from zero with a logo, visual identity, website, business cards, and brochures all live and consistent on day one.
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12 towns, 12 service types, 3 vehicles, all clearly communicated through a website structure built to scale as the business grows and adds new locations.
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A physical marketing footprint in the communities being served with brochures and business cards placed at local establishments to build trust and word-of-mouth in the markets that matter most.
Starting a business or ready to take your brand to the next level?
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We build brands from scratch: logo, colors, print, website, social, and the strategy that ties all of it together. If you want a presence that actually works, let's talk.
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CONTACT INFORMATION
beth@capturethecustomer.com
1585 MALLORY LANE SUITE 104
BRENTWOOD, TN 37037-3036
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