My Approach
To understand her work firsthand, I participated in a natal chart consultation. The depth and accuracy of the experience clarified how her approach supports personal growth and helped guide messaging that would resonate with her audience.
Capturing Her Brand Vision
After collaboration, we refined Mariia’s color palette to reflect warmth, balance, and her love of flowers. Replacing yellow and black with soft purples and pinks, the final logo and mood board capture her vibrant, uplifting spirit.
Wireframe Consultation
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Launch
After six months, English-speaking followers increased, but conversions lagged due to the bilingual structure and duplicate pages impacting SEO. We streamlined the site by removing the Ukrainian pages and focusing on English content.
Rebranding and Growing a Life-Balance Counseling Platform
The client wanted to rebrand her astrology-psychology counseling practice and expand her reach with a bilingual Ukrainian and English website. The goal was to elevate her online presence and better reflect her expertise for a global audience.
Showcase Mariia
Showcase Mariia's expertise prominently on the website, highlighting her credentials, experience, and client success stories.
Astrology
Astrology is central to Mariia's counseling practice through a natal chart analysis. Incorporating astrology heavily into the website ensures her unique approach is clearly communicated, attracting clients who seek a deeper, holistic method of achieving life balance.
Natal Chart
A full explanation of the natal chart is essential to help clients understand the foundational role it plays in her counseling approach. By demystifying the natal chart and its influence on personal growth, clients can see how this personalized tool provides deep insights into their strengths, challenges, and life purpose. This helps to establish trust. It is also a top keyword entered in Google searches.
Life Balance
The term "life balance" is central to Mariia's counseling approach. The term resonates with those seeking personal growth, stability, and fulfillment and appeals to a wide audience. "Life Balance" communicates the outcome of her services. She helps her clients find equilibrium and clarity in their emotional, professional, and spiritual lives.
Services
By clearly outlining the services clients can easily identify the specific support they need. This helps to manage expectations and positions Mariia as a versatile and knowledgeable practitioner attracting a broader range of clients looking for targeted solutions. It also guides visitors through their options making booking the right service easier.
Reviews
Reviews are essential for building trust and credibility with potential clients. Testimonials from previous clients offer social proof, showcasing the real-life impact of her services and the transformative results others have experienced. This makes visitors more confident in choosing Mariia as an experienced professional and can significantly increase conversion rates.
Page Structure
I built Mariia’s website with seamless Ukrainian and English integration, including a dropdown menu for easy language navigation. While bilingual structure can present SEO considerations, we prioritized her vision and agreed to review performance after 6–8 months to ensure both user experience and search visibility remain strong.
Home
Reviews
My Journey
Experience
Services
Child Natal Package
Adult Natal Package
Compatibility Package
Other Services
Contact
Додому
Відгуки
Моя подорож
Досвід
Послуги
Дитячий Натал Пакет
Дорослий Натал Пакет
Пакет сумісності
Інші послуги
Контакт
Design Elements
Mariia’s site was designed to feel vibrant and welcoming, featuring bold pink accents, floral imagery, and personalized visuals. We built custom intake forms for astrology-based services, detailed each offering on dedicated pages, and enabled PayPal payments in both euros and U.S. dollars.
The website achieved a 95% performance score, reflecting strong optimization, fast load times, and an excellent user experience. Pages load in under 1.5 seconds and fully render in under 2 seconds, supported by optimized images, a lean 1MB page size, efficient caching, and minimal render-blocking resources above the fold.
While desktop performance is strong, future optimizations are planned to enhance the mobile experience through mobile-friendly styles, reduced JavaScript execution, and improved protocol support, ensuring consistent performance across all devices.
The site gained immediate traffic through Instagram promotion, with early form submissions. After reviewing first-month data, we optimized by connecting Instagram directly to the site, improving click-through rates and guiding users to message her for a more personal experience.
Performance
