I conducted comprehensive research on piano education, analyzing piano teachers, academies, school programs, colleges, private instructors, studios, and music associations. My evaluation included comparisons, keyword strategies, student success rates, and insights into the age ranges when parents typically begin seeking instruction for their children. I explored common questions parents ask when selecting the ideal teacher and compiled a library of piano materials, including articles, images, and videos, to support informed decision-making.

My strategy was to develop materials such as videos and blogs addressing the most common questions parents ask such as: What age should my child start piano lessons? What qualities should I look for in a piano teacher? How can I support my child's journey? I then highlight a structured curriculum that matches the needs of different age groups and skill levels. I included access to a compiled library of articles, images, and videos as supplemental student resources.

Every element was designed to harmonize with the teacher's vision. From incorporating her name into the brand's name and logo design to the well-thought-out brand colors. I chose yellow and black for the brand to convey positivity, energy, and creativity. These are key qualities for an educational service. Yellow is attention-grabbing, while black adds sophistication, professionalism, and authority. The combination creates a balanced, striking design that reflects both the client's energy and credibility.

I designed a 14-page website framework based on my research and strategy, incorporating two dropdowns in the navigation. To align with the client's vision, I developed a similiar design based ona the rhombus shape. The landing page features an introductory video followed by a review, three highlighted feature cards showcasing the academy, and an informational video leading into the next section with two clear CTAs. Keywords from my research were used throughout the site to optimize the content for search engines.